Online Media

AMI strategizes and places these forms of online media:

• Display ads: fixed, retargeting, behavioral, contextual, social media
• Keyword search sponsorship (PPC): Google, Yahoo, Bing
• Pre-roll

Depending upon the situation we interact with site publishers directly, with ad networks or with ad exchanges.

All online buys are optimized on a daily basis.

We feel it is essential to apply the principles of traditional media planning (such as reach, frequency, recall, wearout, frequency distribution and quintile analysis) to online media.

This is the only way to properly create effective media strategies that consist of both traditional and online media forms.