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Dedicated to providing break-through strategy and execution in all media by immersing ourselves in our client’s business. |
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Too big and too busy to understand each client’s marketing situation. |
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Believes an effective media strategy is the key to the success of the advertising.
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Simply stress buying media cheap, even if it’s in the wrong places. Often, just CPM driven. |
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Prefer to work fully disclosed.
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Many prefer to work “on the spread.” |
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Stresses craftsmanship.
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Mass production. |
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Privately-owned.
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Many owned by agency holding companies. |
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Every account is important
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Top talent dedicated to $50 million plus accounts. Smaller accounts ($5-20 million) relegated to juniors. |
