Absolute Media consults for Fortune 1000 companies that desire a second opinion on the effectiveness of the media plans and buys recommended by their advertising agencies.

With today’s media talent stretched so thin at the major media buying services, only the very biggest advertisers have access to experienced people. Typically, accounts billing under $15 - $20 million are relegated to overworked juniors that do not have the experience to provide proper strategic and executional direction.

Absolute Media provides the following benefits to those advertisers who desire a second opinion on their media approach:

• Identification of smarter, more effective media strategies.

• Price determination.

   

  • are the prices advertisers have paid for print, television and other media forms in line with the prices charged to other advertisers?

   

• Analysis of the effectiveness of the current creative units.

   

  • (example: pages vs. spreads, :15 second television
    commercials vs. :30 or :60’s, etc.)
     

• Analysis of media selection.

   

  • Can the selection of particular media vehicles be improved?

• Added-value.

  • Are advertisers maximizing their media spend by taking advantage of no charge added-value opportunities?