Tag Archives: Media Buying

Updated DVR Viewing Facts

Posted in Marketing, TV on July 13, 2011 by Gene Willhoft

To the average consumer, their DVR is a godsend.  Forget staying up late to watch your favorite show or sitting through 20 minutes of commercials – just record your program and enjoy at your convenience. However, to the advertiser airing … Read More →

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Turbo Tax–Sputtering Media Strategy

Posted in TV on February 18, 2011 by Gene Willhoft

On Sunday night January 30, 2011, Turbo Tax was the sole advertiser in the 2004 movie, National Treasure, airing on NBC.  It purchased about 35 minutes of commercial time over 13 breaks.  Spending was not disclosed, but if we assume … Read More →

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Act Now for Local Fall TV or Radio

Posted in TV on October 27, 2010 by Gene Willhoft

AMI strongly suggest that any advertiser thinking about placing television or radio schedules this fall should act now. Depending upon the market(s), political spending in October (leading up to Election Day) could be very heavy, gobbling up inventory and raising … Read More →

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Think It Through When Re-targeting

Posted in Demographics, Targeting on July 21, 2010 by Gene Willhoft

It is commonplace now that Internet display advertisers re-target people who have visited their website. These advertisers think that because someone visited their site but didn”t convert in some way (purchase something, fill out a contact form, etc.) that that … Read More →

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