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	<title>Absolute Media Inc. Blog</title>
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	<link>http://www.absolutemediainc.com/blog</link>
	<description>Results-Driven Media Buying and Planning</description>
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		<title>Hotbeds of Fall Political Advertising:  Local Market Implications</title>
		<link>http://www.absolutemediainc.com/blog/marketing/hotbeds-of-fall-political-advertising-local-market-implications</link>
		<comments>http://www.absolutemediainc.com/blog/marketing/hotbeds-of-fall-political-advertising-local-market-implications#comments</comments>
		<pubDate>Thu, 09 Feb 2012 16:42:59 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Buying Company]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.absolutemediainc.com/blog/?p=99</guid>
		<description><![CDATA[We thought it would be helpful to list the important local elections that will occur in the fall of 2012 to all advertisers reading this blog.  Armed with this info, marketers planning local advertising initiatives will have an idea of &#8230; <a href="http://www.absolutemediainc.com/blog/marketing/hotbeds-of-fall-political-advertising-local-market-implications">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Updated DVR Viewing Facts</title>
		<link>http://www.absolutemediainc.com/blog/marketing/updated-dvr-viewing-facts</link>
		<comments>http://www.absolutemediainc.com/blog/marketing/updated-dvr-viewing-facts#comments</comments>
		<pubDate>Wed, 13 Jul 2011 14:20:39 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[DVR]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://www.absolutemediainc.com/blog/?p=96</guid>
		<description><![CDATA[To the average consumer, their DVR is a godsend.  Forget staying up late to watch your favorite show or sitting through 20 minutes of commercials – just record your program and enjoy at your convenience. However, to the advertiser airing &#8230; <a href="http://www.absolutemediainc.com/blog/marketing/updated-dvr-viewing-facts">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/marketing/updated-dvr-viewing-facts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google TV Ads &#8211; Misleading and Ineffective</title>
		<link>http://www.absolutemediainc.com/blog/media-buying-company/google-tv-ads-misleading-and-ineffective</link>
		<comments>http://www.absolutemediainc.com/blog/media-buying-company/google-tv-ads-misleading-and-ineffective#comments</comments>
		<pubDate>Mon, 11 Apr 2011 18:36:04 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Media Buying Company]]></category>
		<category><![CDATA[Google TV Ads Overview]]></category>

		<guid isPermaLink="false">http://www.absolutemediainc.com/blog/?p=84</guid>
		<description><![CDATA[A few clients have expressed interest in Google TV ads, wanting to know more about it and whether it would work for them. As in so many things in regarding new media “advances” there is a lot less here than &#8230; <a href="http://www.absolutemediainc.com/blog/media-buying-company/google-tv-ads-misleading-and-ineffective">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/media-buying-company/google-tv-ads-misleading-and-ineffective/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turbo Tax&#8211;Sputtering Media Strategy</title>
		<link>http://www.absolutemediainc.com/blog/tv/bad-media-strategy</link>
		<comments>http://www.absolutemediainc.com/blog/tv/bad-media-strategy#comments</comments>
		<pubDate>Fri, 18 Feb 2011 16:49:34 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[TV]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[television media buying]]></category>

		<guid isPermaLink="false">http://www.absolutemediainc.com/blog/?p=80</guid>
		<description><![CDATA[On Sunday night January 30, 2011, Turbo Tax was the sole advertiser in the 2004 movie, National Treasure, airing on NBC.  It purchased about 35 minutes of commercial time over 13 breaks.  Spending was not disclosed, but if we assume &#8230; <a href="http://www.absolutemediainc.com/blog/tv/bad-media-strategy">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/tv/bad-media-strategy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New Pew Research &#8212; Twitter</title>
		<link>http://www.absolutemediainc.com/blog/twitter/new-pew-research-twitter</link>
		<comments>http://www.absolutemediainc.com/blog/twitter/new-pew-research-twitter#comments</comments>
		<pubDate>Fri, 14 Jan 2011 01:26:55 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://abso43.tempdomainname.com/blogg/?p=31</guid>
		<description><![CDATA[We'll admit it.  In the past we have questioned the real popularity of Twitter in light of its ubiquitous presence in all forms of media.  Now, from a November 2010 survey from the Pew Research Center''s Internet &#038; American Life Project, based on 2,257 adult Internet users 18+ we get these facts:

 <a href="http://www.absolutemediainc.com/blog/twitter/new-pew-research-twitter">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/twitter/new-pew-research-twitter/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Folly of Advertorials for Leading Brands</title>
		<link>http://www.absolutemediainc.com/blog/media-buying-company/the-folly-of-advertorials-for-leading-brands</link>
		<comments>http://www.absolutemediainc.com/blog/media-buying-company/the-folly-of-advertorials-for-leading-brands#comments</comments>
		<pubDate>Thu, 18 Nov 2010 01:25:41 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Advertorials]]></category>

		<guid isPermaLink="false">http://abso43.tempdomainname.com/blogg/?p=29</guid>
		<description><![CDATA[I was reading a recent edition of Fairfield County Business and came across a special section called &#8220;Banking and Financial Advisors, An Advertorial Resource Guide.&#8221;  We have all seen these special sections which are created not to serve reader interest &#8230; <a href="http://www.absolutemediainc.com/blog/media-buying-company/the-folly-of-advertorials-for-leading-brands">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Act Now for Local Fall TV or Radio</title>
		<link>http://www.absolutemediainc.com/blog/tv/act-now-for-local-fall-tv-or-radio</link>
		<comments>http://www.absolutemediainc.com/blog/tv/act-now-for-local-fall-tv-or-radio#comments</comments>
		<pubDate>Wed, 27 Oct 2010 01:28:31 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[TV]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://abso43.tempdomainname.com/blogg/?p=33</guid>
		<description><![CDATA[AMI strongly suggest that any advertiser thinking about placing television or radio schedules this fall should act now. Depending upon the market(s), political spending in October (leading up to Election Day) could be very heavy, gobbling up inventory and raising &#8230; <a href="http://www.absolutemediainc.com/blog/tv/act-now-for-local-fall-tv-or-radio">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/tv/act-now-for-local-fall-tv-or-radio/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Television on a Shoestring Budget</title>
		<link>http://www.absolutemediainc.com/blog/tv/national-television-on-a-shoestring-budget</link>
		<comments>http://www.absolutemediainc.com/blog/tv/national-television-on-a-shoestring-budget#comments</comments>
		<pubDate>Mon, 20 Sep 2010 01:24:33 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Cable Networks]]></category>
		<category><![CDATA[Satellite Networks]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Budgets]]></category>

		<guid isPermaLink="false">http://abso43.tempdomainname.com/blogg/?p=27</guid>
		<description><![CDATA[The purpose of this blog entry is to remind advertisers that there are a number of effective ways to get effective national television support even if they have relatively low media budgets, say in the hundreds of thousands of dollars. &#8230; <a href="http://www.absolutemediainc.com/blog/tv/national-television-on-a-shoestring-budget">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/tv/national-television-on-a-shoestring-budget/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Once Again, Advertisers Paying Twice</title>
		<link>http://www.absolutemediainc.com/blog/generalists/once-again-advertisers-paying-twice</link>
		<comments>http://www.absolutemediainc.com/blog/generalists/once-again-advertisers-paying-twice#comments</comments>
		<pubDate>Thu, 05 Aug 2010 01:22:53 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Generalists]]></category>
		<category><![CDATA[GroupM]]></category>

		<guid isPermaLink="false">http://abso43.tempdomainname.com/blogg/?p=25</guid>
		<description><![CDATA[Yesterday I was cleaning up an area of my desk and came across an article I printed out last December from mediapost.com.  I had forgotten all about it, but was quickly reminded of why I kept it. The first sentence &#8230; <a href="http://www.absolutemediainc.com/blog/generalists/once-again-advertisers-paying-twice">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/generalists/once-again-advertisers-paying-twice/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Generalists Needed Now More Than Ever!</title>
		<link>http://www.absolutemediainc.com/blog/generalists/generalists-needed-now-more-than-ever</link>
		<comments>http://www.absolutemediainc.com/blog/generalists/generalists-needed-now-more-than-ever#comments</comments>
		<pubDate>Wed, 28 Jul 2010 22:35:31 +0000</pubDate>
		<dc:creator>Gene Willhoft</dc:creator>
				<category><![CDATA[Generalists]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://abso43.tempdomainname.com/blogg/?p=19</guid>
		<description><![CDATA[This is to argue that when it comes to crafting communication plans for advertisers, generalists are much more critical to the task than any specialist ever could be. An effective generalist in today’s world needs a firm grounding in all &#8230; <a href="http://www.absolutemediainc.com/blog/generalists/generalists-needed-now-more-than-ever">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.absolutemediainc.com/blog/generalists/generalists-needed-now-more-than-ever/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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