Category Archives: TV

Hotbeds of Fall Political Advertising: Local Market Implications

Posted in Marketing, Media Buying Company, TV on February 9, 2012 by Gene Willhoft

We thought it would be helpful to list the important local elections that will occur in the fall of 2012 to all advertisers reading this blog.  Armed with this info, marketers planning local advertising initiatives will have an idea of … Read More →

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Updated DVR Viewing Facts

Posted in Marketing, TV on July 13, 2011 by Gene Willhoft

To the average consumer, their DVR is a godsend.  Forget staying up late to watch your favorite show or sitting through 20 minutes of commercials – just record your program and enjoy at your convenience. However, to the advertiser airing … Read More →

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Turbo Tax–Sputtering Media Strategy

Posted in TV on February 18, 2011 by Gene Willhoft

On Sunday night January 30, 2011, Turbo Tax was the sole advertiser in the 2004 movie, National Treasure, airing on NBC.  It purchased about 35 minutes of commercial time over 13 breaks.  Spending was not disclosed, but if we assume … Read More →

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Act Now for Local Fall TV or Radio

Posted in TV on October 27, 2010 by Gene Willhoft

AMI strongly suggest that any advertiser thinking about placing television or radio schedules this fall should act now. Depending upon the market(s), political spending in October (leading up to Election Day) could be very heavy, gobbling up inventory and raising … Read More →

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National Television on a Shoestring Budget

Posted in Cable Networks, Satellite Networks, TV on September 20, 2010 by Gene Willhoft

The purpose of this blog entry is to remind advertisers that there are a number of effective ways to get effective national television support even if they have relatively low media budgets, say in the hundreds of thousands of dollars. … Read More →

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