Category Archives: Media Buying Company

Hotbeds of Fall Political Advertising: Local Market Implications

Posted in Marketing, Media Buying Company, TV on February 9, 2012 by Gene Willhoft

We thought it would be helpful to list the important local elections that will occur in the fall of 2012 to all advertisers reading this blog.  Armed with this info, marketers planning local advertising initiatives will have an idea of … Read More →

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Google TV Ads – Misleading and Ineffective

Posted in Media Buying Company on April 11, 2011 by Gene Willhoft

A few clients have expressed interest in Google TV ads, wanting to know more about it and whether it would work for them. As in so many things in regarding new media “advances” there is a lot less here than … Read More →

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Advertisers Beware: The One Invoice Scam

Posted in Media Buying Company, Scam on June 16, 2010 by Gene Willhoft

This is to alert all advertisers to what we call the “one invoice” scam. It works like this: Advertisers directly, or their media buying company hire a vendor, usually a company that purchases out-of-home media or newspapers to make media … Read More →

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