Category Archives: Marketing

Hotbeds of Fall Political Advertising: Local Market Implications

Posted in Marketing, Media Buying Company, TV on February 9, 2012 by Gene Willhoft

We thought it would be helpful to list the important local elections that will occur in the fall of 2012 to all advertisers reading this blog.  Armed with this info, marketers planning local advertising initiatives will have an idea of … Read More →

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Updated DVR Viewing Facts

Posted in Marketing, TV on July 13, 2011 by Gene Willhoft

To the average consumer, their DVR is a godsend.  Forget staying up late to watch your favorite show or sitting through 20 minutes of commercials – just record your program and enjoy at your convenience. However, to the advertiser airing … Read More →

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On Our Minds – Twitter

Posted in Marketing, Twitter on June 23, 2010 by Gene Willhoft

It seems that Twitter is everywhere these days: in the general news, as a logo on many websites, and is written about under social media in advertising/marketing trade publications and websites (where I see it most often). Read More →

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