Category Archives: Generalists

Once Again, Advertisers Paying Twice

Posted in Generalists on August 5, 2010 by Gene Willhoft

Yesterday I was cleaning up an area of my desk and came across an article I printed out last December from mediapost.com.  I had forgotten all about it, but was quickly reminded of why I kept it. The first sentence … Read More →

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Generalists Needed Now More Than Ever!

Posted in Generalists, Interactive Media, Traditional Media on July 28, 2010 by Gene Willhoft

This is to argue that when it comes to crafting communication plans for advertisers, generalists are much more critical to the task than any specialist ever could be. An effective generalist in today’s world needs a firm grounding in all … Read More →

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