Category Archives: Generalists

Yesterday I was cleaning up an area of my desk and came across an article I printed out last December from mediapost.com.  I had forgotten all about it, but was quickly reminded of why I kept it. The first sentence … Read More

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This is to argue that when it comes to crafting communication plans for advertisers, generalists are much more critical to the task than any specialist ever could be. An effective generalist in today’s world needs a firm grounding in all … Read More