Blog Archives

Hotbeds of Fall Political Advertising: Local Market Implications

Posted in Marketing, Media Buying Company, TV on February 9, 2012 by Gene Willhoft

We thought it would be helpful to list the important local elections that will occur in the fall of 2012 to all advertisers reading this blog.  Armed with this info, marketers planning local advertising initiatives will have an idea of … Read More →

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Updated DVR Viewing Facts

Posted in Marketing, TV on July 13, 2011 by Gene Willhoft

To the average consumer, their DVR is a godsend.  Forget staying up late to watch your favorite show or sitting through 20 minutes of commercials – just record your program and enjoy at your convenience. However, to the advertiser airing … Read More →

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Google TV Ads – Misleading and Ineffective

Posted in Media Buying Company on April 11, 2011 by Gene Willhoft

A few clients have expressed interest in Google TV ads, wanting to know more about it and whether it would work for them. As in so many things in regarding new media “advances” there is a lot less here than … Read More →

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Turbo Tax–Sputtering Media Strategy

Posted in TV on February 18, 2011 by Gene Willhoft

On Sunday night January 30, 2011, Turbo Tax was the sole advertiser in the 2004 movie, National Treasure, airing on NBC.  It purchased about 35 minutes of commercial time over 13 breaks.  Spending was not disclosed, but if we assume … Read More →

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New Pew Research — Twitter

Posted in Demographics, Twitter on January 14, 2011 by Gene Willhoft

We’ll admit it. In the past we have questioned the real popularity of Twitter in light of its ubiquitous presence in all forms of media. Now, from a November 2010 survey from the Pew Research Center”s Internet & American Life Project, based on 2,257 adult Internet users 18+ we get these facts:

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