We thought it would be helpful to list the important local elections that will occur in the fall of 2012 to all advertisers reading this blog. Armed with this info, marketers planning local advertising initiatives will have an idea of which states and DMA’s might experience extremely tight local television or radio availabilities due to political advertising. All marketers planning September and October radio or television advertising campaigns should probably start buying the time now before they get locked out or pay much higher rates later on.
Here goes:
First off, all seats are up for grabs this fall in the House of Representatives. So you can count on local spending in all DMA’s based on this alone.
Secondly, here is the list of states that will have gubernatorial elections:
Delaware, Indiana, Missouri, Montana, New Hampshire, North Carolina, North Dakota, Utah, Vermont, Washington, West Virginia.
Lastly, 33 states will have an election for a senator: They are: Arizona, California, Connecticut, Delaware, Florida, Hawaii, Indiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
If you want to know the DMA’s within the states above just let us know.
